Wireless provider AT&T*, seeking to bring attention to a serious road-safety problem, today urged all Americans to pledge to stop texting while driving, and then to join with others Sept. 19 to make a lifelong commitment to never do so again.
AT&T, its employees and other supporters are calling on all drivers to go to www.itcanwait.com to take the no-texting-and-driving pledge, and then share their promise with others via Twitter (#itcanwait) and Facebook. The pledge effort is part of the company’s public awareness campaign aimed directly at stopping the dangerous practice of texting while driving.
More than 100,000 times each year, an automobile crashes and people are injured or die while a driver was texting and driving, said AT&T Chairman & CEO Randall Stephenson, citing a statistic from the National Safety Council1.
“Our goal is to save lives,” Stephenson said. “I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be. Texting and driving should be as unacceptable as drinking and driving. (See video)
“We’re challenging everyone to take the pledge to never text and drive and to make it a lifelong commitment,” he said. “And we’re challenging all device makers and app developers to offer devices that come pre-loaded with a no-text-and-drive technology solution.”
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*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
1 National Safety Council www.nsc.org